Meghan Markle’s The Bench ‘to boost Sussex brand in US – but Brits will shun it’
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Brits are "set to shun" Meghan Markle's new book The Bench, a brand and reputation management expert has said.
The Duchess of Sussex's debut children's book, which focuses on the father-son relationship as seen through a mother's eyes, is out on Tuesday.
The idea for the book came from a poem Meghan wrote for Prince Harry on his first Father's Day.
But brand and reputation management expert Eric Schiffer has told the Daily Star that he doesn't think the book will be well received in the UK.
Mr Schiffer says that Meghan "could have invented the first Covid vaccine in England and citizens would have shunned it".
He told the Daily Star: "The children’s book gives the Sussex brand a US boost since many American families want a piece of Royalty in their home and will spend.
"But UK consumers could care less about Markle’s career moves.
"Markle could have invented the first Covid vaccine in England and citizens would have shunned it like her and Harry are seen to have turned their backs on the Queen.
"The deal is probably worth under a million to two with ancillary tie-ins."
The 34-page picture book, published by Random House Children's Books, has been illustrated by award-winning artist Christian Robinson, and Meghan narrates the audiobook version herself.
Meghan has said: "Christian layered in beautiful and ethereal watercolour illustrations that capture the warmth, joy, and comfort of the relationship between fathers and sons from all walks of life.
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"This representation was particularly important to me, and Christian and I worked closely to depict this special bond through an inclusive lens."
A press release says the book “touchingly captures the evolving and expanding relationship between fathers and sons and reminds us of the many ways that love can take shape and be expressed in a modern family”.
Commenting on the release of book, Meghan said: "The Bench started as a poem I wrote for my husband on Father’s Day, the month after Archie was born.
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"That poem became this story. Christian layered in beautiful and ethereal watercolour illustrations that capture the warmth, joy, and comfort of the relationship between fathers and sons from all walks of life; this representation was particularly important to me, and Christian and I worked closely to depict this special bond through an inclusive lens.
"My hope is that The Bench resonates with every family, no matter the makeup, as much as it does with mine."
Meghan's book is published by Random House Children's Book in the US and Puffin in the UK and was released today (June 8).
- Meghan Markle
- Prince Harry
- Royal Family
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