‘Too good to be true’ Black Friday scam warning as Brits lose £538 EACH

Christmas shopping: Expert advises ‘common sense’ approach

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The number means that each victim lost an average of £538. Action Fraud, the national reporting centre for fraud and cyber crime, received reports relating to 28,049 shoppers conned out of their money when shopping online over the Christmas last year – an increase of almost two-thirds compared to the year before.

As a result, a survey for Barclays found 59 percent of Britons will change their usual behaviour while looking for deals this festive season, with 38 percent planning to shop in the Black Friday sales around November 26.

Eighteen percent of Black Friday shoppers described feeling under pressure last year to buy items as quickly as possible, and 14 percent said they would shop on unfamiliar websites if they had particularly good prices, Sky News reports.

Pauline Smith, director of Action Fraud, said: “If you think you have found a bargain that is too good to be true, it probably is. Stop and think before making a purchase, as it could protect you and your money.”

She added:”Always shop with official retailers and follow our simple advice to enjoy shopping online safely and ensure you are not left empty-handed this Christmas.”

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Ross Martin, Barclays head of digital safety, said: “Whilst the Black Friday and Cyber Monday sales are a great opportunity for consumers to bag a bargain, unfortunately they create the perfect opportunity for fraudsters to target shoppers and it’s important to remember that scammers often do target victims more than once and use details gathered in the first scam to strike again.

“If you receive a call from someone from your bank asking you to do any of these things, hang up and call back either on a trusted number or by dialling 159 – the fraud hotline. Please don’t ignore your concerns – if you’re ever unsure, always take the time to check.”

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