‘How about a twirl?’ Ice cream fans face shortage of Cadbury’s 99 Flake amid huge demand

Cadbury brings back the orange Twirls

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With the easing of lockdown restrictions, sales of the chocolate topped ice cream have gone through the roof, leaving Cadbury struggling to meet demand. The company’s owner Modelez said: “We are seeing a recent increase in demand for our Cadbury 99 Flake in the UK and Ireland that we had not expected.” While unable to say how long the shortage may last, the company added: “The product is still available to order and we’re continuing to work closely with our customers.”

Most of the 99 Flakes consumed in the UK are manufactured in a factory in Egypt.

Some are also produced at a facility in Coolock in Ireland.

News of the looming shortage sparked a lively discussion on Twitter, where fans suggested alternatives to the chocolate flake toppings.

One wrote: “I feel like the flake shortage represents an opportunity that shouldn’t be missed: let’s start putting Kinder Buenos in 99s instead.

“We can call it a 1000 because Buenos are 901 better than Flakes.”

Another posted: “Now how about a twirl or even a new orange twirl as an ideal alternative.

“Bueno is no good for nut allergies.

“You will be suggesting crushed nuts on ice cream next. Ridiculous!”

While a third said: “I see your Bueno and raise you a finger of Fudge. Boom!

“I can even hear the updated advertising jingle: ‘a finger of Fudge is the perfect sub for Flake on your ice cream’.”


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There has been much discussion about the origins of the ice cream’s name.

Cadbury has suggested the name may derive its inspiration from the former Italian monarchy after a Cadbury sales manager witnessed ice cream makers – who were originally from Italy, but working in County Durham – cutting flakes in half and adding them to cones.

“In the days of the monarchy in Italy, the King has a specially chosen guard consisting of 99 men, and subsequently anything really special or first-class was known as ’99’ – and that is how ’99’ Flake came by its name,” the company said.

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